Online Shopping In Bangladesh

Online Shopping In Bangladesh


DEFINITION OF CONSUMER PREFERENCE:

Consumer preference refers to, “how customers select goods and services

in relationtofactors like taste,preference andindividualchoices.Factors

suchastheconsumersincomeandpriceof goodsdo notinfluence the

customers preferred product or services”.

Online Shopping in Bangladesh.

Consumer preferenceforaproduct canmakeorbreak a company.If

consumers generallylikea product,itmay say aroundforyears andsell

millionsof copies.However if consumerdo not likeaproduct,itcould

disappear very quickly.

Online Shopping in Bangladesh.

Online customer must have access to the internet and a valid method of

payment in order to complete a transaction

Generally, higher levels of education and personal income correspond to

more favorable perception of shopping online. Increased exposure to technology

also increases the probability of developing favorable attitude towards new

shopping channels

The most spammers will steal the credit card or financial information and use it

fraudulently. If purchases are made from spammers, the customer will never get what

they have ordered. It is a risky deal.

  • Do not pay by a debit card, cash or wire transfer. When the customer pay


with debit cards , the money comes directly out of the customers amount.

Getting the cash back can be difficult, if it not possible. When the people

pay by cash or use a wire transfer,the money goes directly to the sellers

account. So there is no recourse if something goes wrong.

  • Do not buy from a websites unless it is certified for safety. People need to


feelconfidentthatwhenpeoplemakeanonlinepurchase,personaland

financial information will not be compromised.

  • Do not buy from a websites with which people are not totally


comfortable.

  • Do not forget to inspect the new purchase as soon as it arrives. If the


customer finds a problem, notify the seller as soon as possible.

SOME OF THE ONLINE SERVICES ARE:

Online Shopping in Bangladesh.

Net Bank and Wingspan pioneered online banking in United states in 1996 and

1997, respectively. Traditional Banks had developed earlier versions of telephone

banking, but did not use online services until 1998

ONLINE INSURANCE SERVICES:

ThetermLifeInsuranceisacommodityproduct,however,andinother

insurance product lines, the web offers insurance product lines, the web offers

insurance companies new opportunities for product and service differentiation and

price discrimination.

The Insurance Industry forms a major part of the $2.2 trillion financial services

sector. It has four major segments: Automobile, Life, Health and Property and

casualty. Insurance product can be very complex.

Theonlineinsuranceindustryhasbeenverysuccessfulinattractingvisitors

looking to obtain prices and terms of insurance policies.

Theindustryhasbeenlesssuccessfulatgettingcustomerstobuypolicies

online. Althoughthisis changing,particularly intheareas ofautomobile insurance

polies , which are less complex.

Online Shopping in Bangladesh.

Travel and tourism in the United states contribute over $1.1 trillion to the U.S.

GDP with online travel services becoming an ever larger part of the picture.

OnlinetravelisoneofthemostsuccessfulB2Ce-commercesegments,

accounting for more online revenue than any other than online category. The Internet

is becoming the most common channel used by consumers to research travel options,

seekthebestpossiblepricesandbookreservationsforairlinetickets,hotelrooms,

rental cars, cruises and other tours.

AccordingtoMarketerin2007,about42millionU.S.Householdsbooked

travel online. A November 2006 survey found that almost 60 percent of those polled

in theUnitedstatessaid theyusedthe Internettoplana vacation.By2010, Online

Travel Booking revenues are expected to grow about $146 billion from 2007 to $ 94

billion.

REVIEW OF LITERATURE

Hirschman and Holbrook ,(1982) , suggest that “Motivations of

Consumers to engage in online shopping include both utilitarian and

hedonic dimension. Whereas some Internet shoppers can be described as

“problemsolvers”otherscanbetermedseekingfor‘fun,fantasy,Online Shopping in Bangladesh,

arousal, sensory stimulation and enjoyment’.”

Babinetal., (1994) suggest that, “The problem solvers merely shop online

in orderto acquirea specificproductorservice,inwhichcase

shopping is considered to be ‘an errand’ or ‘work’.

Holbrook (1994) says that, “Their main concern is to purchase products

inanefficientand timely manner toachievetheirgoalswitha

minimum of irritation of irritation. In contrast the second category sees

online shopping as ‘enjoyment’ and seeks for the potential

entertainmentresultingfrom thefunandplayarising fromthe

Internet shoppingexperienceforitsownsakeapartfrom anyother

consequence ”

Mathwicketal., (2002) , Online Shopping in Bangladesh,“If online shopping meets this ideal by enabling

the consumer toaccomplish theshopping task he or she has set out

toperform,thenconsumerswilljudgetheInternetshopping

performance positively.”Online Shopping in Bangladesh

Online Shopping In Bangladesh


DEFINITION OF CONSUMER PREFERENCE:

Consumer preference refers to, “how customers select goods and services

in relationtofactors like taste,preference andindividualchoices.Factors

suchastheconsumersincomeandpriceof goodsdo notinfluence the

customers preferred product or services”.

Online Shopping in Bangladesh.

Consumer preferenceforaproduct canmakeorbreak a company.If

consumers generallylikea product,itmay say aroundforyears andsell

millionsof copies.However if consumerdo not likeaproduct,itcould

disappear very quickly.

Online Shopping in Bangladesh.

Online customer must have access to the internet and a valid method of

payment in order to complete a transaction

Generally, higher levels of education and personal income correspond to

more favorable perception of shopping online. Increased exposure to technology

also increases the probability of developing favorable attitude towards new

shopping channels

The most spammers will steal the credit card or financial information and use it

fraudulently. If purchases are made from spammers, the customer will never get what

they have ordered. It is a risky deal.

  • Do not pay by a debit card, cash or wire transfer. When the customer pay


with debit cards , the money comes directly out of the customers amount.

Getting the cash back can be difficult, if it not possible. When the people

pay by cash or use a wire transfer,the money goes directly to the sellers

account. So there is no recourse if something goes wrong.

  • Do not buy from a websites unless it is certified for safety. People need to


feelconfidentthatwhenpeoplemakeanonlinepurchase,personaland

financial information will not be compromised.

  • Do not buy from a websites with which people are not totally


comfortable.

  • Do not forget to inspect the new purchase as soon as it arrives. If the


customer finds a problem, notify the seller as soon as possible.

SOME OF THE ONLINE SERVICES ARE:

Online Shopping in Bangladesh.

Net Bank and Wingspan pioneered online banking in United states in 1996 and

1997, respectively. Traditional Banks had developed earlier versions of telephone

banking, but did not use online services until 1998

ONLINE INSURANCE SERVICES:

ThetermLifeInsuranceisacommodityproduct,however,andinother

insurance product lines, the web offers insurance product lines, the web offers

insurance companies new opportunities for product and service differentiation and

price discrimination.

The Insurance Industry forms a major part of the $2.2 trillion financial services

sector. It has four major segments: Automobile, Life, Health and Property and

casualty. Insurance product can be very complex.

Theonlineinsuranceindustryhasbeenverysuccessfulinattractingvisitors

looking to obtain prices and terms of insurance policies.

Theindustryhasbeenlesssuccessfulatgettingcustomerstobuypolicies

online. Althoughthisis changing,particularly intheareas ofautomobile insurance

polies , which are less complex.

Online Shopping in Bangladesh.

Travel and tourism in the United states contribute over $1.1 trillion to the U.S.

GDP with online travel services becoming an ever larger part of the picture.

OnlinetravelisoneofthemostsuccessfulB2Ce-commercesegments,

accounting for more online revenue than any other than online category. The Internet

is becoming the most common channel used by consumers to research travel options,

seekthebestpossiblepricesandbookreservationsforairlinetickets,hotelrooms,

rental cars, cruises and other tours.

AccordingtoMarketerin2007,about42millionU.S.Householdsbooked

travel online. A November 2006 survey found that almost 60 percent of those polled

in theUnitedstatessaid theyusedthe Internettoplana vacation.By2010, Online

Travel Booking revenues are expected to grow about $146 billion from 2007 to $ 94

billion.

REVIEW OF LITERATURE

Hirschman and Holbrook ,(1982) , suggest that “Motivations of

Consumers to engage in online shopping include both utilitarian and

hedonic dimension. Whereas some Internet shoppers can be described as

“problemsolvers”otherscanbetermedseekingfor‘fun,fantasy,Online Shopping in Bangladesh,

arousal, sensory stimulation and enjoyment’.”

Babinetal., (1994) suggest that, “The problem solvers merely shop online

in orderto acquirea specificproductorservice,inwhichcase

shopping is considered to be ‘an errand’ or ‘work’.

Holbrook (1994) says that, “Their main concern is to purchase products

inanefficientand timely manner toachievetheirgoalswitha

minimum of irritation of irritation. In contrast the second category sees

online shopping as ‘enjoyment’ and seeks for the potential

entertainmentresultingfrom thefunandplayarising fromthe

Internet shoppingexperienceforitsownsakeapartfrom anyother

consequence ”

Mathwicketal., (2002) , Online Shopping in Bangladesh,“If online shopping meets this ideal by enabling

the consumer toaccomplish theshopping task he or she has set out

toperform,thenconsumerswilljudgetheInternetshopping

performance positively.”Online Shopping in Bangladesh.

Childers et al.,(2001) found “ ‘enjoyment’ to be a consistent and

strongpredictor ofattitudetowardsonlineshopping.Ifconsumers

enjoy their online shopping experience, they have a more likely to adopt

the Internet as a shopping medium

.

Childers et al.,(2001) found “ ‘enjoyment’ to be a consistent and

strongpredictor ofattitudetowardsonlineshopping.Ifconsumers

enjoy their online shopping experience, they have a more likely to adopt

the Internet as a shopping medium

 

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